STR offers product development support services for general consumer merchandise including products such as toys, premiums, furniture, and exercise equipment. Our expert team conducts in-depth product design evaluations from reverse engineering to failure mode analysis.

Our customized services are offered on a turnkey or stand-alone basis and include:

• Concept Development - Our product development experts will work with you to develop your concept from an idea to a product ready for the retail market.
  
  
• Prototype Development - Development of prototypes for consumer focus groups or marketing reviews can help shorten the development cycle and help achieve end goals faster.
  
  
• Reverse Engineering - Our laboratories have the ability to match/model competitive products from the retail marketplace.
  
  
• Design Evaluations - For general merchandise, design evaluations can be conducted on product concepts and prototypes to assess product safety and quality.
  
  
• R&D / QA Consultation Services - Regardless of the issue, our experts can work with you and your plant to resolve manufacturing issues, microbiological issues and other manufacturing and/or product challenges to ensure that your production runs smoothly and on time.
  
  
• Consumer Testing - Consumer panels, central location, and in-home use tests are conducted to test new products for product performance, consumer acceptance, and advertising claims.
  
  
• Focus Groups - Focus groups help companies identify viable ideas for new products and line extensions; determine desired sensory attributes; and test prototypes, advertising imagery and language, and packaging concepts.
  
  
• Laboratory Testing - The appropriate laboratory testing is conducted to ensure that the product being developed meets the highest standard of quality, performance and safety.